Studio Concept / 2026
Every channel, one stock count
A growing brand sells through its own store, social shops and marketplaces, then keeps all of it in sync by hand. This concept shows how we would turn scattered sales into one operation the team can trust.
Studio concept. A self-initiated scenario, not client work. There is no client and no results are claimed; it shows how we would approach the problem.
- Type
- Studio concept, no client
- Industry
- E-commerce operations
- Services
- Product & UX design, Web platforms, Custom web applications, AI & automation
The situation
Picture a product brand that has outgrown its first setup. Orders arrive from its own store, from social media and from a few marketplaces. Stock lives in a spreadsheet that someone updates after each sale, so an item can sell twice, or show as sold out while it sits on the shelf. Every order is typed again into the accounting software and the carrier’s portal. The storefront is not the real problem. Everything behind it is.
Where we would focus
- One stock count shared by the storefront and every marketplace, updated the moment something sells
- A mobile checkout that shows delivery costs early, so the final total holds no surprises
- Orders that reach accounting and shipping without anyone typing them again
- Campaign pages the marketing team can publish without waiting for a developer
- One operations view of what is stuck, what is late and what is running low
How we would approach it
- 01
Discover
Trace every path an order takes today, from the first click to the parcel leaving the building, and sit with the people who do the retyping. List the systems the business already pays for, then decide which one owns each kind of data: products, stock, orders and customers.
- 02
Design
Prototype the two journeys that matter most: the mobile checkout, and the operations screen the team opens every morning. Test both with the people who will use them before any production code is written.
- 03
Engineer
Build an order hub between the sales channels and the back office. It receives orders from every source, reserves stock in one place and passes clean records on to accounting and shipping. The storefront and campaign pages run on a fast, accessible web platform with an editor the team controls.
- 04
Launch & evolve
Connect one channel at a time and run alongside the spreadsheet until both agree, then retire it. After launch, track the measures below and keep improving the steps that still need a person.
The system
Orders from the storefront and from marketplaces and social shops reach one order hub. The hub reserves stock in a single count that feeds every channel, sends sales records to accounting and pick lists to the warehouse, and raises shipping problems on the operations dashboard.
Read the diagram as text
- Campaign page editor → Own storefront: pages
- Own storefront → Order routing: orders
- Marketplaces & social → Order routing
- Order routing → Single stock count: reserve
- Single stock count → Own storefront: stock levels
- Single stock count → Marketplaces & social
- Order routing → Accounting: sales records
- Order routing → Warehouse picking: pick lists
- Warehouse picking → Shipping & carriers: parcels
- Shipping & carriers → Exception alerts: delays
- Exception alerts → Operations dashboard
What we would measure
A concept has no results to report. These are the numbers we would track from the first day.
- Orders that still need manual retyping
- Items oversold, or wrongly shown as sold out
- Time from order to dispatch
- Mobile checkout completion
- Campaign pages published without developer help